Purposeful Design. Real Benefits.
Partnership Ethos. Specialist Skills.

Founded in 2000, we’ve built our name on developing products that are as beautiful in function
as in form. Products that add value and deliver genuine real life benefits. That’s why we’re called
Design Reality.

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Purposeful Design

We passionately believe that form follows function. We begin every project by asking: What is it for? How will it make life better or easier? What will improve our design solution?

GSR | Kick Counter | ISS Short-range Surveillance

Real Benefits

We use real world experience to develop products for real life. Our solutions are practical, durable and reliable – making a genuine difference to our clients and their customers.

Cefndy Healthcare | Kent Periscopes | Air-Dri Ultra-Flow

Partnership Ethos

Truly effective design stems from partnership – between us and our clients, between products and their users. We have a collaborative and transparent way of working, involving our clients – large and small – in the creative process.

Vibratip | Shopping Yoke | IP-protected Medical Device

Specialist Skills

We’re experts in CAD and industrial design. And we are specialists in niche areas including design of respiratory equipment, PPE equipment and human-centric design.

Scott Safety AV3000 | Xcel half-mask | Niagra Healthcare Balance Master