About Us
Now well established, Design Reality offers a complete design package that is proven in producing world-beating products for our clients.
We understand the importance of listening to the voice of the consumer and believe that successful product design springs from a solid working relationship and understanding of your business and markets.
Case Studies


Latest News
24th September, 2009
Strategic Product Design Workshop - Presented by Business Innovation-Design on 14 October 2009 10:00am-12:30pm at OPTIC Technium, St Asaph, North Wales
Strategic Product Design takes a holistic and multi-disciplinary approach to achieve the best possible design solution. The workshop is aimed at businesses involved in product development and design, engineering and R&D. It will set out the key processes to enable businesses to plan, develop, improve and manage their own products, as well as exploring areas such as creativity, CAD, design for manufacture, materials selection and project management.
Read more...
Business Innovation Service
A new multi-million pound programme has now been launched by the Welsh Assembly Government providing a fully integrated package of support to help businesses in Wales at the various stages of the innovation process. Design Reality Ltd are delighted to have an active role in the part-delivery of the Design aspect of the service for North Wales.
Read more...
10th April, 2009
Design Reality feature on the BBC website over the Easter Holiday, focussing on the need to reduce unnecessary packaging. We propose a more environmentally favourable 'Eco-Egg' featured here: http://news.bbc.co.uk/1/hi/magazine/7990446.stm
30th March, 2009
Design Reality launch their brand new website - thanks to feedback from our clients last year, we have now re-vamped our website to include our BlogSpot and provide easier user navigation. We would like to pass on a big thank you to local developers - Pheonix Web Development and Voodish for their expertise, we hope you enjoy the new experience..
27th March, 2009
Design Reality feature in the latest edition of 'Advances - the quarterly Journal for Science, Engineering and Technology in Wales'. The article focusses on the design work undertaken for the AV3500 Advanced Respirator to protect U.S firefighters from smoke inhalation.
You can find the article here: http://www.ibwales.com/upload/pdf/AW59_final_web.pdf
20th January, 2009
As Design Reality plan to focus more attention on supporting medical device innovation, especially throughout Wales. We have now joined the growing list of members at 'MediWales', the Welsh medical technology forum. Design Reality work on projects for local medical device companies in addition to three major global pharmaceutical companies. Having more recently established strong links with the NHS Innovations Hub at 11 separate locations across the UK, one long-term aim is to become a preferred supplier to the Hub.
Visit MediWales site here: http://www.mediwales.com/home.php?page_id=31&viewmember=160
15th January, 2009
Delving through the many design-related membership organisations across the U.K, Design Reality have always recognised the ever-growing presence of the British Design Innovation (BDI) - the representative voice to industry of established strategic designers operating in the innovation space. It is concerned with the engagement of strategic design as the glue binding innovation together.
Read more...
14th November, 2008
Congratulations to Chris Gardiner for recently completing his Chartered Institute of Marketing Professional Diploma, this follows 2 years of distance learning/self-study and has set Chris on the path to complete his Masters and final Chartership.
1st September, 2008
North Wales based Design Reality Ltd, a leading Product Design Consultancy has just been awarded the Investor in People Standard, joining over 55,000 organisations in the UK, all committed to setting a level of good practice for improving business performance through making the most of their most valuable asset – their people. Commenting on the award, Managing Director Troy Baker said “We are delighted to have gained the Investor’s award, all of our team’s hard work and commitment has paid off and can now be officially recognised and promoted into the wider community. As we are already ISO9001 accredited, the process has not caused any undue strain on daily business activity and it’s great to see that we are clearly doing things the right way. We are now committed to maintain and improve our performance against the standards”.
Read more...
1st August, 2008
Design Reality continue to grow at a steady rate, yet again it’s time to welcome further members to the team.
We are happy to receive the following people into our company: Oliver (Ollie) Gleeson and Sean Austerberry. You can catch a brief glimpse of their profiles on the Team page. We would like to welcome our new colleagues, and wish them all an enjoyable and fulfilling experience at Design Reality.
|